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Four Tips for Making Better Business Videos


Videos can tell a story and evoke emotion – if done right! For Businesses and Organizations who want to connect with new clients a well-made video can help make that happen! Whether you’re talking about what sets your business apart or featuring testimonials from past customers telling how you exceed their expectations, video conveys the feelings and emotions in a way that nothing else will!

In order to catch people’s attention, however, not just any video will do!

  1. GET TO THE POINT – Your video needs to get to the point immediately. Lead with your best stuff – no long boring introductions please! People have short attention spans and will click away if they aren’t drawn in immediately.
  2. BE REAL – You and your customers should emote – no scripts or stiff reciting of memorized wording. It must be real, authentic and conversational. A word of caution – unless you are extremely good in front of a camera make sure this is edited for maximum impact. MOST PEOPLE AREN’T so hire a professional to interview you and your patients to get the best soundbites possible.
  3. BE BRIEF – Not only should you get to the point from the start, but get to your “Grand Finale” as soon as possible. Shorter is generally better. If people see that the video is 5 minutes they may tune out before even giving you a chance.
  4. HIRE A PROFESSIONAL TO HELP – Don’t do this yourself unless you happen to have a background in video storytelling. Your expertise is your business.  Making compelling videos isn’t something that just anyone can do. Don’t skimp on quality here. Some people think having any video is better than no video. WRONG! Bad video is just plain, bad. Better to not have a video than a bad or boring one!

All the Best! And happy video making!

Christie and Chuck Wilson work with business and organizations all over the country to create great videos of all types! They work with Attorneys, Insurance Agents, Mortgage Lenders, Real Estate Agents, Builders and more.

Christie and Chuck can be reached at 888-477-5376 or by visiting GREEN GORILLA BIZ at


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